Amity - ACER - Marketing - Synop

 

SYNOPSISONMARKETING & SALES PROMOTIONOFACER INDIA PRIVATE LIMITED

SUBMITTED BY:

HIMANSHU SACHANMBA (IT),IIIYearRoll No.: 18080106924Enrollment No.: A1920208960

SUBMITTED TO:

AMITY SCHOOL OF DISTANCE LEARNING – NOIDA

 

AMITY SCHOOL OF DISTANCE LEARNING (ASODL)SYNOPSIS APPROVAL PERFOMA

APPROVAL OF SYNOPSIS

Name

: HIMANSHUSACHAN

Enrollment No.

:A 1 9 2 0 2 0 8 9 6 0

Course

:M B A( I T ) ,I I IY e a r 

Institution

:A M I T Y S C H O O L O F D I S T A N C E L E A R N I N G

Study Center

:A S O D L ,A M I T YC A M P U S -N O I D A

Address

: D-553,JaitpurExtension–II,Badarpur, New Delhi – 110044(M): +91 9015360123

Project Guide

:M R .S H E K H A RK A P O O R 

Project Title

:M A R K E T I N G&S A L E SP R O M O T I O NO FA C E RI N D I APVT. LTD.

Organization

:A C E RI N D I AP V T .L T D .Place- NOIDAD a t e -_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _S i g n a t u r e

APPROVAL RECORD(TO BE FILLED BY ASODL)

Approved/Not Approved(Signature of approving authority with stamp)

 

TITLE:

“MARKETING & SALES PROMOTION OF ACER INDIA PVT. LTD.

STATEMENT OF THE PROBLEM

Acer India Pvt. Ltd. is strong growth and topmost market cap and the best trendfor the India n ITindus try.Conti nuedecon omicgrow thandincre asin gandtopmost competitors of Dell, HCL Infosystems Ltd. and other top leader of IT isto bigger beneficiariesin the ev ent of anyreversal inIT price t rends.  Now a day it faces some problems regarding consumers

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towards ACER India Pvt.Ltd. Due to high appreciation from consumers and industry for its innovativedesign and usability but slow down towards consumer awareness.

Ace r Incor porat ed

is a

Taiwan

-base d multi natio nal compu ter tech nolog y andelectronics corporation that manufactures

desktop

and

laptop

 PCs,

personal digitalassistants (PDAs)

servers

,storage devices, displays, and peripherals. Acer providese-business services for business, government, education, and home users.Acer Group has its headquarters in

Xizhi

,

Taipei County

. The company also ownsthe largest franchised computer retail chain in

Taipei

, Taiwan.

Acer was founded by

Stan Shih

, his wife

Carolyn Yeh

, and a group of five others as Multitech in 1976,headquartered in

Hsinchu City

, Taiwan. The company was renamed Acer in 1987.It be ga n wi th el ev en em pl oy ee s an d

US$

25, 000 in cap ita l. Ini tia lly , it wa s  p ri ma ri ly a di st ri bu to r of el ec tr on ic pa rt s an d a co ns ul ta nt in th e us e of microprocessor technologie s, but over time it emerged as a PC manufacturer. Acer   began its foray into laptops with the purchase of 

Texas Instr ument s

mobil e PC division

in 1997.Acer's subsidiary in India is

Acer India (Pvt) Limited

, and was incorporated as awholly owned subsidiary of Acer Computer International, Ltd. in 1999. It is anotable vendor in key segments such as education, desktop computers and low profile notebooks for education purposes. Its headquarters are in

Bangalore

, India.Acer was listed among the Worldwide TOP Partners for both the Vancouver 2010Olympic Winter Games and for the London

2012 Summer Olympics

.


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