How to Start a Mobile Massage Business
by Miranda Brookins
1. Visit the Texas Department of State Health Services website to apply for a massage therapist license. You must be at least 18 years of age, complete a 500-hour supervised massage therapy program and pass the massage therapy examination before receiving a license.
2. Come up with a name for your mobile massage business. Register your business name by visiting the Harris County Clerk's Office to fill out a "doing business" form. You can also access the form on their website.
3. Identify the target market you want to serve such as new moms, expectant moms, executives and professionals, athletes, brides-to-be and their wedding parties or social organizations. Write a business plan which outlines the types of services you plan to offer, how much you plan to charge, the areas you plan to cover, how much your startup costs are, how your business will operate and a plan for marketing your mobile massage business.
4. Rent or purchase the vehicle you plan to use for your mobile business. Secure insurance on the vehicle, and inform your insurance agent whether you plan to use it for just business, or for business and personal reasons.
5. Purchase the equipment you need to use to service your mobile massage clients. Some items may include portable massage tables or mats, flannel sheets, pillows, towels, massage oils, body lotions, massage stones, aromatherapy candles, a portable music player and relaxing music.
6. Work with an insurance agent to obtain general liability insurance for your mobile massage business practice to help protect you from client claims that may result in litigation.
7. Hire a lawyer to help you
create a contract you can use with your clients. The contract should state that you're licensed in your state, outline the scope of services you provide, advise that clients reveal any existing health issues and include a liability clause.
8. Work with a designer to create a logo, business card template and website for your mobile massage therapy business. Your website should include information about your training, your passion for massage therapy, your availability, services and pricing, the geographical areas your cover and your contact information. Use the logo your designer creates to get a decal created for the vehicle you plan to use when you travel to each appointment.
9. Promote your mobile massage business online and offline. Join local professional and networking events, as the members may be able to use or refer your services. Purchase advertising space on local offline and online publications that cater to the market you want to reach. Participate in local community and business events as a sponsor or vendor, and offer massage services and an overview of your business, to those who stop by your booth.
10. Form mutually beneficial relationships with businesses in your area who offer complementary services. You can cross promote your services and exchange referrals.
11. Carry your massage therapist license with you to each client appointment.
- Massage therapy license
- General liability insurance
- Business cards
- Portable massage tables or mats
- Flannel sheets
- Massage oils
- Body lotions
- Massage stones
- Aromatherapy candles
- Portable music player
- Relaxing music
- Keep track of appointments with a web-based calendar.
- Ask clients for testimonials and use them on your website and in your other marketing collateral.
Category: Business plan