Country Club Business Plan
The country club business plan, like any membership-based document, needs to have the financial assumptions clearly listed out. Since your main revenues likely come from member dues, you will want to explain how many people you can have paying each year and what you think the likely growth and attrition rates are given the market you operate in. The business plan's pro forma will also need a clean breakdown of market segmentation and revenues generally, particularly if you also profit from in-club sales (alcohol, services, etc.) or some ancillary income streams that members indulge. The business plan should answer: • What are the competing clubs in the market? • How do establishments like this perform in the region? • What were industry revenues last year? • What sort of membership level do competing country clubs maintain? • What are the services you
will offer at the club?
An exclusive business model like the country club can use exclusivity to its advantage. Talk about the marketing and recruitment campaigns that can help you keep membership high. What sort of channels will be most profitable, and what does your target market respond to best, have you researched that? You should set aside (generally) 15-20% of your budget for marketing, as that figure relates to gross revenue. If you will have referrals or strong association ties that bring in customers, play that up and give a profile of these individuals or companies. The business plan should also have a management team summary that provides details on your background and other founders/executives. Call MasterPlans today if you need help with this document. We would be happy to work for you to get it finished. 877-453-2011.
Category: Business plan